Retailing with brochures

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Quick Start Up Guide 

Your kit usually arrives 3-4 days from opening your account and ordering. 

 

• Write your name and phone number on all the order forms. You could also add your store link in the space provided.

• Put brochures and customer order forms in the Avon poly bags. (pack all the same as that way you will know if someone has looked at it)

• Choose what day you will collect, write the day in capitals and bold on a slip of paper and place in front of the bags. Leave for about 2-3 days. This is long enough for the first time to a new potential customer. (examples of day slips in the resources section) 

• If you choose to cover some homes - plan your route. Have a notepad and pen to write down where you have left a book. You are given a round book in your starter kit. 

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  Go out and place your brochures with friends, family and neighbours and knock, step back and ask "Hi, I've just started with Avon, would you like to see the latest brochure?" I would advise against just putting them through letterboxes as you will lose quite a few that way. Close to the end of the month you can put them out through letterboxes as you have nothing to lose if you don't get them back but could pick up a customer. 

  I have found that most people do not mind us knocking and asking if they would like a book rather than them just receiving it through the door. 

• Pick up the brochures when you said that you were going to. Be reliable and people will take notice of that. 

• Use the round book or your notebook to record if they have ordered, looked at it or it is missing. If it is missing you can put a slip in to say you will be back tomorrow if they can just pop it outside so as not to disturb them. (a template is available on the resources section of this website) 

• Important! check before you leave the premises that the customer has put their address on the order form. There is nothing worse than getting home to find that you have a wonderful order but no address! It happens! 

• Go back the next day to collect any missing ones. This is really worth doing as people can forget to put it out on the correct day but might want to order. 

• When you get home remove any orders and repack the bags with new order forms and day slips. Put them back out again to a new street, area etc. 

• Keep repeating these steps to build your customer base. 

• It is up to you how many times you go to a house if they have not ordered. I usually try 3 times if they have looked at it and twice if they haven't even taken it out the bag. 

• Start to enter your order and SAVE but don't submit until it is large enough. The amount of free deliveries we get per month changes so keep an eye out on your newsletters from Avon and on the Facebook groups to keep updated. It is usually 2 free deliveries as long as over £30. 

• Get familiar with your brochure and know the special offers and free gifts as quite often the customer doesn't put the free gift code. Customers can often put the wrong code for the item that they want. 

• Be aware of the incentives that Avon are offering new reps. These can change every month. 

• When your delivery arrives via Parcelforce tick off the items against the invoice to check they are all there. Put in an Avon bag and deliver the goods. If you have their phone number you can give them a ring and let them know when you are coming and to remind them how much it is. If you want to offer online banking or PayPal then you can let the customer know at this stage. 
  Collect the cash if they haven't paid you online. 

• Do not hand over the goods to the customer if they have not paid you. 
  Pay Avon for the goods, online with a debit or credit card or a Post Office. I believe there is a small charge if you do it through the PO. 

• Repeat and do it all over again! You can use the old books to find new customers but you need to put a note on them to say that they are out of date but if they would like a current book to contact you.